In today’s competitive business landscape, well-structured corporate training videos for your LMS learning management system can significantly enhance employee skills and drive organizational growth.
Training videos offer flexibility, allowing employees to learn at their own pace, and cater to diverse learning styles, increasing engagement and retention.
Here’s a comprehensive guide to building an impactful video training program that aligns with your company’s goals.
Why Invest in Corporate Training Video Production?
Investing in corporate training video production allows organizations to deliver consistent, engaging, and scalable training.
Videos can be more engaging and memorable than traditional text-based training materials. They cater to various learning styles and can be revisited anytime, making them an ideal medium for today’s digital workforce.
Studies have shown that 75% of employees are more likely to watch a video than read documents, emails, or web articles. This highlights how video training can significantly increase information retention and engagement.
Steps to Develop a Corporate Training Video Program
Let’s break down the process into actionable steps that will help you develop a comprehensive and effective video training program for your employees.
Step 1: Define Your Learning Objectives
Clearly defining your learning objectives is like marking the trailhead on a hike—it’s the starting point that guides every other step. Ask yourself:
- What skills or knowledge do employees need to acquire?
- Are there specific challenges your team is facing that training can address?
By identifying these core objectives, you’ll be able to tailor your content to address the specific needs of your employees, ensuring each video aligns with your overarching business goals.
Step 2: Choose the Right Video Format
Next, consider the type of video that best suits your training objectives. Different formats offer unique benefits, so choosing the right one depends on your content and audience. Some effective video formats include:
- Explainer Videos: Great for introducing new concepts and providing an overview.
- Tutorials and How-To Videos: Step-by-step guides for practical, hands-on training.
- Scenario-Based Videos: Ideal for role-playing and soft skills development.
For example, a company like Hootsuite uses explainer videos to break down complex topics, ensuring that their users quickly grasp the functionality of their social media management platform. By using different formats, you can keep the training program varied and engaging.
Step 3: Develop a Script and Storyboard
A well-structured script and storyboard are the backbone of a successful training video. Here’s a streamlined approach:
- Start with an Outline: Begin by listing the key points you want to cover.
- Draft the Script: Keep it concise and focused. Aim for sentences that are 20 words or fewer to maintain readability and ensure a conversational tone.
- Create a Storyboard: Visualize each scene, indicating any on-screen text, graphics, or animations you plan to use.
By having a clear script and storyboard, you can maintain a consistent narrative and visual style, which enhances learning and retention.
Step 4: Focus on Engagement and Interactivity in your LMS learning management system
To maximize the impact of your video training program, incorporate elements that encourage engagement and interactivity. Here are some ideas:
- Quizzes and Polls: Embed quizzes to reinforce learning and ensure comprehension.
- Clickable Links: Provide links to additional resources or related content for further exploration.
- Branching Scenarios: Allow employees to choose different pathways based on their responses, providing a more personalized learning experience.
Engaging training videos not only improve retention but also enhance the overall learning experience. By involving your employees actively in the content, they’re more likely to stay focused and engaged.
Step 5: Leverage Internal and External Resources
Utilizing both internal and external resources can enrich your video training program. Consider:
- Internal Experts: Invite experienced team members to share their insights and demonstrate processes. This adds authenticity and relevance to the content.
- External Resources: Link to reputable sources for supplementary learning. For instance, LinkedIn Learning and Coursera offer video courses on various skills that can complement your internal training efforts.
When incorporating these resources, ensure they’re well-organized and clearly labeled within the training program. This makes it easier for employees to navigate and access additional information.
Implementing Your Corporate Video Training Program
With your video content created, it’s time to focus on implementation. Here are some strategies for a smooth rollout:
Set Clear Expectations
Communicate the purpose of the training program to your employees. Explain how the videos will be used and what you expect them to gain from it.
Clear expectations help employees understand the value of the training and encourage active participation.
Use a LMS learning management system
An LMS can streamline the distribution and tracking of your training videos. By using platforms like Moodle or TalentLMS, you can:
- Monitor progress and completion rates
- Assess employee performance through quizzes and assessments
- Provide access to additional resources and support materials
By leveraging an LMS, you can ensure that your training program is both scalable and manageable, allowing you to measure its impact effectively.
Gather Feedback and Iterate
Continuous improvement is essential. After rolling out your video training program, gather feedback from participants to understand what worked well and what could be improved.
This will help you refine the content and delivery methods, ensuring the training program remains effective over time.
Conclusion: Elevating Corporate Learning with Video Training
Corporate training videos offer a dynamic way to educate employees and build essential skills.
By defining clear learning objectives, choosing engaging formats, and leveraging the right resources, you can create a training program that meets your business needs and fosters a culture of continuous learning.
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