What a fantastic game! We love it.
Dr. Clint Warkentin, FSJ Chiropractic Clinic
A website should make life easier for the people using it. They should be able to find what they need, understand their options, and know what to do next.
That's what we set out to build for FSJ Chiropractic Clinic in Fort St. John, British Columbia.
TL;DR
- The challenge: Build a better website that helps people find FSJ Chiropractic Clinic, understand its services, and book appointments.
- What we delivered: A mobile-friendly WordPress website, promotional video, photography, custom game, trade show materials, and automated email marketing.
- The creative highlight: A custom Spine Stack game that brought some fun to chiropractic education, both online and at the Fort St. John Trade Show.
- The results: 719 campaign contacts recorded by July 2026 and 1,962 tracked website actions between June 1 and September 21, 2026.
- The timeline: Development began in late 2025, with the new website launching in time for the April 2026 trade show.
THE TRAILHEAD
The clinic, led by Dr. Clint Warkentin and Dr. Elena Warkentin, offers family chiropractic care, foot and ankle care, rehabilitation, spinal decompression, and other treatments.
But its old website wasn't doing enough to explain those services or guide visitors toward booking an appointment.
So, the clinic partnered with EV Agency to build a stronger online presence.
The project started with a new website, clear messaging, professional photography, and video production. Then, as the April 2026 Fort St. John Trade Show approached, we saw another opportunity.
What if we could create something fun that brought people to the booth and gave the clinic a way to stay connected after the event?
That question helped shape the rest of the project.
In the end, we built more than a website. We created a connected marketing experience that brought together web development, video, an interactive game, and email follow-up.
What the Client Needed
FSJ Chiropractic Clinic had an established local practice and a wide range of services. What it needed was a clearer way to share that information with the community.
Its previous Wix website didn't fully explain the clinic's treatments. Also, visitors needed a simpler way to find the right information and book an appointment.
The clinic wanted its new website to put chiropractic care first while giving other services the attention they deserved.
Our priorities were clear:
- Make the website easier to use. Visitors should be able to find services, meet the team, and book online without digging through pages.
- Improve local search visibility. The clinic needed a better foundation for showing up when people searched for chiropractic care in Fort St. John.
- Explain services in everyday language. The content had to be accurate, helpful, and easy to understand.
- Show the people behind the practice. Real photography and video would help visitors get to know the clinic before their first appointment.
- Create new ways to connect. The website and trade show campaign needed to work together to capture interest and support future follow-up.
There was also a firm deadline.
The clinic was preparing for the Fort St. John Trade Show on April 10–12, 2026. We needed the website, game, contest forms, and display materials ready for that event.
With the destination set, we could plan each part of the work around the same goal.
The Plan We Mapped Out
We started by getting to know the clinic, its services, and the people it wanted to reach.
From there, we built a plan that connected the website, video, game, and trade show campaign.
1. Find the right message
First, we worked with Clint and Elena to understand the clinic's approach to care.
We developed clear messaging for the website and its main services. Rather than lead with medical terms, we focused on the everyday problems that bring people through the door.
One idea helped guide the creative work:
Pain can make your world feel smaller.
It was a simple way to connect the clinic's services with what matters to patients: getting back to their daily lives.
2. Build a website around the patient journey
Next, we planned a mobile-friendly WordPress website with clear navigation and dedicated service pages.
We also connected appointment buttons to Jane App, the clinic's existing booking platform.
That way, people could move from learning about a service to booking an appointment without unnecessary steps.
3. Capture the clinic on camera
We planned an on-location video and photography shoot with the clinic team.
The goal was to show the people, treatments, and setting behind the business.
These visuals would support the website and help new visitors feel more familiar with the clinic.
4. Make the trade show experience interactive
We developed a custom browser game called Spine Stack, along with a physical activity called Pin Your Pain.
Both were designed to help people engage with the clinic in a relaxed, memorable way.
We also created a digital contest entry form that visitors could access by QR code or tablet.
5. Keep the conversation going
Finally, we connected the contest to Brevo, an email marketing platform.
Based on the concerns visitors selected, the clinic could send relevant information and appointment links through automated email sequences.
Throughout the project, Clint and Elena reviewed the content, designs, and game. Their feedback helped us improve everything from treatment descriptions to the way visitors interacted with the trade show display.
That collaboration kept the work practical and true to the clinic.
What We Delivered
The project brought several services together, with each one supporting the next.
A new WordPress website
We designed and developed a mobile-friendly website using WordPress and Elementor.
The finished website includes:
- Dedicated pages for chiropractic care and other services.
- Clear navigation and simple appointment buttons.
- Integration with Jane App for online bookings.
- Team profiles and professional clinic photography.
- A promotional video on the homepage.
- Contact forms and frequently asked questions.
- Search-friendly page content and local SEO.
- Website analytics to measure visits and important actions.
The new website gave the clinic a clearer way to explain its services while making appointments easier to find.
Explore the FSJ Chiropractic Clinic website
Promotional video and photography
We produced a promotional video to introduce the clinic and explain its approach to care.
We also captured staff portraits and treatment photography.
These visuals helped visitors see the real people and services behind the business.
The custom Spine Stack game
This became one of the most memorable parts of the project.
We built Spine Stack, a custom browser game where players carefully stack sections of a spine while working through new challenges.
As the stack grows, players encounter disruptions connected to common pain concerns.
The game combines simple controls, retro-style sound effects, and light educational messages.
It's easy to pick up, fun to play, and connected to the clinic's services.
Best of all, it wasn't limited to the trade show. The game remains available on the clinic's website.
Interactive trade show displays
We created a physical activity called Pin Your Pain.
Visitors could place coloured stickers on an illustrated body to show where they experienced discomfort.
This gave the clinic a simple way to start conversations about the treatments it offers.
We also designed a contest sign with a QR code that linked to a digital entry form.
Instead of collecting paper ballots, the clinic could capture entries through a connected online system.
Email marketing and lead follow-up
The contest entry form included a question about the visitor's area of concern.
We used that information to organize contacts into different groups in Brevo.
Then, we developed a series of follow-up emails that shared helpful information, introduced relevant services, and made it easy to book an appointment.
For example, someone interested in neck pain could receive information about that concern rather than a general message about every service.
Together, these tools gave FSJ Chiropractic Clinic a more useful way to connect with people during and after the trade show.
How We Captured the Story (On-the-Ground Approach)
Good marketing starts with understanding the people behind the business.
For this project, that meant spending time with the clinic team, listening to their feedback, and making sure the work reflected how they care for patients.
Showing real people and real treatments
On March 27, 2026, our production team visited FSJ Chiropractic Clinic for a video and photography shoot.
We captured staff portraits and treatment activities, including spinal decompression and laser therapy.
We planned the filming around the clinic's schedule and coordinated with people appearing on camera.
That helped us gather useful footage while respecting the work happening at the clinic.
Rather than rely on generic images, we wanted visitors to see the real team and environment.
Keeping the message clear
As we built the website, Clint and Elena reviewed the content carefully.
They wanted the language to be accurate without becoming too technical.
For example, we refined treatment descriptions, shortened some sections, and adjusted the way the website explained chiropractic care.
The result was a more natural voice that matched the clinic.
Making the game fun and accurate
We shared an early version of Spine Stack in March 2026.
The response was encouraging. Clint told us his children kept wanting to play.
But we didn't stop there.
We adjusted the game based on feedback, including its educational messages, layout, and sound controls.
The goal was to make something enjoyable without losing sight of the clinic's message.
Designing for the trade show floor
The Pin Your Pain display also changed during development.
Clint pointed out that visitors shouldn't have to bend down to place stickers near the feet or ankles.
So, we worked on a display size and setup that would be easier to use.
We also refined the illustrations and signs so people could understand the activity quickly.
Small details like these can make a big difference when hundreds of people are moving through an event.
By focusing on how people would actually use each piece, we created a more welcoming experience.
The Results (Proof You Can Feel)
The website launched in April 2026, just in time for the Fort St. John Trade Show.
From there, we could see how the connected marketing pieces performed.
Campaign results
719 campaign contacts captured
By July 3, 2026, the game and connected Brevo lists had captured 719 contacts across several areas of interest.
The campaign organized contacts into groups based on their selected concerns and supported automated follow-up emails.
This meant the clinic had a way to continue conversations after the trade show ended.
Website results
Between June 1 and September 21, 2026, the website recorded:
| Website metric | Result |
|---|---|
| Active users | 1,438 |
| Website sessions | 2,489 |
| Tracked key actions | 1,962 |
| Sessions from organic search | 74% |
| Key actions from organic search | Over 81% |
Those key actions included phone clicks, appointment-link clicks, and contact form submissions.
They don't represent 1,962 confirmed new patients. However, they do show that people were taking steps toward contacting the clinic.
The organic search results were especially encouraging.
Almost three-quarters of website sessions came from search engines. And organic visitors accounted for more than four out of five tracked key actions.
That tells us the website wasn't just attracting attention. It was helping people find the clinic and take action.
The biggest win was how the pieces worked together. The website helped people discover the clinic, the game encouraged engagement, and the email system supported follow-up.
A Few Lessons From This Project
This project showed us how much more a website can do when it's connected to the rest of a business's marketing.
Here are a few lessons worth sharing.
1. Make the next step obvious
People shouldn't have to search for a phone number or appointment button.
Clear navigation and simple calls to action help visitors move forward with confidence.
2. Give people a reason to engage
The Spine Stack game gave people something different to try.
It also created a natural way to start conversations about the clinic's services.
3. Think beyond the event
A trade show lasts a few days. But the connections made there can continue long after the booths are packed away.
By connecting the contest to email follow-up, the clinic had a way to keep sharing useful information.
4. Let the client guide the details
Clint and Elena knew their services and patients best.
Their feedback helped us improve the content, game, and displays. That made the finished work more accurate and easier to use.
5. Measure what people do
Website visits are important, but they only tell part of the story.
Tracking phone clicks, contact forms, and appointment links gave us a better view of how people used the site.
For FSJ Chiropractic Clinic, the lesson was clear: when your website, content, and marketing tools work together, every part has a stronger purpose.
Ready to Build Something Like This?
Your website should help people find you, understand what you offer, and feel confident taking the next step. Whether you need a better website, stronger visuals, or a creative way to connect with customers, EV Agency can help you build a clear plan that fits your business.
We bring web development, video production, design, and digital marketing together in one practical process. Contact EV Agency to tell us about your project. We'll help you find the right direction and build something worth putting to work.
