When Dyne Industries took over the business, they inherited more than a company. They inherited an outdated brand, a hacked website, and a suspended Google Ads account.
We stepped in to rebuild the foundation, restore visibility, and create a stronger path forward. What started as an emergency fix grew into an ongoing partnership built for sales, scale, and long-term growth.
TL;DR
- We stepped in during a 2023 emergency after Dyne’s website was hacked and Google Ads was suspended.
- We rebranded the company, rebuilt the website, and restored paid traffic while keeping outreach active through Microsoft Ads and Facebook.
- We first launched a sales-focused site, then expanded it into a much larger ecommerce system in 2025.
- Today, Dyne reports nearly doubled sales and now has a newsletter audience of more than 13,000 subscribers.
- This has been an ongoing marketing partnership since 2022, with the work growing as the business grew.
The Trailhead
Some projects start with a plan. Others start with a fire that needs putting out.
Dyne Industries Inc. is a rubber track company based in Fort St. John, serving both B2B and B2C customers. When the business changed hands, the new owner inherited a tough digital situation. The website had been hacked, the old brand no longer fit the future of the company, and Google had suspended the ad account as a result.
That moment sparked the project. What began as an emergency rebuild in 2023 grew into a long-term marketing partnership that is still moving forward today. In the end, this was not just about fixing a broken site. It was about rebuilding trust, visibility, and momentum from the ground up.
What the Client Needed
At the start, the need was urgent and practical.
Dyne needed a new brand, a secure and credible website, and a path back to paid visibility fast. The old Wix site had already been outgrown, and the business could not keep leaning on a platform and setup that no longer matched its scale or sales goals. On top of that, the ad account problem meant a key traffic source was suddenly unstable.
Success looked clear from the beginning. Dyne needed to look established, not patched together. The website needed to support sales, not just sit online. The business also needed a stronger marketing system that could generate quote requests, support future ecommerce growth, and keep buyers engaged after the first visit.
There was also a second layer to the challenge. This was not only about recovery. The owner had bigger ambitions. After the first rebuild, he wanted to keep growing into a full ecommerce site with email marketing and automation behind it.
So the real need was bigger than a rescue job. Dyne needed a stable base first, and then a system built to grow with the business.
The Plan We Mapped Out
When the ground feels shaky, the best thing you can offer a client is a calm path forward.
First, we handled the emergency phase. That meant rebuilding the brand and website in 2023 so Dyne could move forward with something secure, credible, and ready to sell.
Next, we worked through Google Ads recovery. We cleaned up the account, managed the appeal process carefully, and made sure we did not rush changes that could make recovery harder.
At the same time, we kept outreach active using Microsoft Ads and Facebook. That mattered because Dyne still needed visibility and lead flow while the Google account was being restored.
After that, we built a stronger sales foundation. The first website rebuild focused on clear messaging, better trust signals, and stronger calls to action. Once that base was working, the project expanded in 2025 into a larger ecommerce direction with more catalogue depth and a more robust buyer journey.
From there, we added email marketing and automation through Brevo. That helped Dyne stay in front of leads, customers, and subscribers instead of depending on one visit or one ad click.
Throughout the process, collaboration stayed close and practical. We worked step by step, kept the priorities clear, and built the next stage only after the last stage was stable. Because of that, the project felt steady even when the starting point was chaotic.
What We Delivered
This work happened in phases, and each phase solved a real business problem.
Brand refresh in 2023
This gave Dyne a more credible identity that matched the company’s next stage of growth.
Updated logo and messaging
This helped the business look more established and easier to trust at a glance.
Emergency website rebuild in 2023
This replaced an outgrown and vulnerable setup with a stronger sales-focused website.
Clear calls to action and improved sales path
This made it easier for visitors to understand what to do next and request a quote.
Google Ads account cleanup and recovery
This helped restore one of Dyne’s key lead generation channels after suspension.
Google Ads appeal support
This kept the recovery process structured, careful, and grounded.
Microsoft Ads campaign support
This kept search visibility alive while Google Ads was being restored.
Facebook advertising support
This gave Dyne another way to stay in front of potential buyers during recovery.
SEO support
This helped build longer-term traffic and reduce overreliance on paid channels alone.
Ecommerce expansion in 2025
This moved the site beyond a basic sales presence and into a much stronger online catalogue and buying experience.
Email marketing and automation in Brevo
This helped Dyne stay connected with leads and customers over time.
Each deliverable had a job to do. Together, they turned a fragile setup into a stronger growth system.
How We Captured the Story
A good strategy is not only about features. It is about knowing what to fix first and what to build next.
For Dyne, we focused on clarity, trust, and forward motion. The brand needed to feel stronger. The website needed to guide people toward action. The marketing needed to keep working even while a major ad platform issue was being cleaned up.
Because of that, we kept the work phased and practical. First, solve the emergency. Next, rebuild the public face of the business. After that, create the systems that support bigger growth. That order helped the client stay steady without getting buried in too many changes at once.
We also treated the website like a sales tool, not a brochure. Messaging had to be plain and useful. Calls to action had to be easy to spot. The quote path had to feel simple. Then, once the base was strong, ecommerce and automation could add more power without adding confusion.
This approach helped the project stay grounded. Instead of chasing shiny tactics, we built the right pieces in the right order.
The Results
This is where the hard work became easier to see.
Based on the project details you provided, Dyne Industries has nearly doubled sales over the course of the partnership. The exact baseline is private, which is the right call, but the growth direction is clear and meaningful.
Dyne also generates around 100s of quotes per month. In real life, that means the website and marketing are not just bringing in attention. They are helping turn interest into real buying conversations.
On the email side, Dyne now reaches more than 13,000 subscribers through a newsletter with a 98 percent delivery rate. That gives the business a strong owned audience and a more dependable way to stay top of mind.
There is quality proof here too. Dyne moved from a hacked site, a suspended ad account, and an outdated brand into a stronger digital setup with clearer messaging, better tools, and more room to grow. That kind of shift creates confidence inside the business as well as outside it.
In the end, the result was not just recovery. It was momentum.
A Few Lessons From This Project
Every build leaves behind a few useful lessons.
First, emergency work still needs strategy. When a website is hacked or an ad account is suspended, fast action matters, but calm planning matters just as much.
Second, a business can outgrow a starter website quickly. What works in one stage may slow growth in the next.
Third, paid traffic should never depend on one platform alone. Backup channels can protect momentum when a core account hits trouble.
Fourth, branding is not cosmetic. When the look, message, and website feel stronger, trust gets built faster.
Fifth, ecommerce growth works better when the path is simple. A large catalogue only helps if people can find what they need and take the next step with confidence.
Sixth, email and automation matter more once traffic is working. They help turn one visit into an ongoing relationship.
These lessons are practical because they came from real pressure, real fixes, and real growth.
Ready to Build Something Like This?
If your business has outgrown its old website, weak branding, or scattered marketing, you do not need more noise. You need a clear path and a team that knows how to steady the ground first.
At Eagle Vision Agency, we help businesses rebuild with clarity, calm process, and strong visuals that support real growth. If you are ready to recover, rework, or scale what you have, contact us, book a call, or request a quote and let’s map the next stage together.
